Overland Shoes, a leading footwear design, sourcing and wholesale specialist, is celebrating a hugely successful debut at the A+A 2025 trade fair in Düsseldorf, where it unveiled its all-new Bobcat Safety Footwear collection to an international audience.
The world’s largest and most influential event for global PPE trends, A+A 2025 attracted thousands of industry professionals from across the globe from 4–7 November. With a full team throughout, Overland Shoes drew strong footfall throughout the four-day event, with visitors praising the innovation and distinct design handle behind the new Bobcat Safety Footwear range.
Developed under license from Doosan Bobcat, Inc (Bobcat), the newly launched Bobcat Safety Footwear collection channels the bold innovation and trusted legacy of Bobcat – a global leader in compact construction equipment – into a fresh offering for the ‘underserved middle’ segment of the safety footwear market.
Designed to deliver on style and performance, the range prioritises exceptional comfort through Overland Shoes’ proprietary Redbacks Cushioning System – a breakthrough in comfort technology. Unlike traditional foam or gel insoles that merely absorb impact, the Redbacks Cushioning System features a unique leaf-spring technology that actively disperses pressure across the foot with every step, reducing strain across the foot and helping prevent fatigue before it starts.
“We couldn’t have asked for a better debut.” said Peter Lawson, Brand Manager at Overland Shoes. “The distinctive design handle of the Bobcat Safety Footwear range coupled with our unique comfort technology really sets us apart and was a major talking point for visitors. It was also great to see the global strength of the Bobcat brand across the international market from buyers, retailers and end users alike. It’s clear that Bobcat Safety Footwear fills a genuine gap in the market and we’re excited to plough full steam ahead as we enter the full launch phase.”
The Bobcat Safety Footwear collection is structured around five engineered outsole series – Delta, Summit, Forge, Bastion, and Keystone – and features 14 styles spanning 45 SKUs with safety ratings from S3S to S7L. Designed to meet the needs of every trade and environment, the range also includes purpose-built women’s styles developed on dedicated lasts for superior fit, comfort, and support.
Proven to deliver a new era of footwear comfort, independent testing by the Shoe and Allied Trades Research Association (SATRA) has shown that Redbacks® improves impact shock absorption by up to 46%, delivering industry-leading protection and outperforming competing insoles by as much as 30%.
The Bobcat Safety Footwear collection is available to order now, with Overland Shoes actively building its network of 100 initial points of sale. Retail partners receive dedicated support, including training, product guidance and marketing materials to ensure partner success.Read other recent news: https://industrial-compliance.co.uk/category/news/
