The UK’s most exciting new safety footwear brand, Bobcat Safety Footwear is set to make its debut at this year’s Health & Safety Event, offering visitors an exclusive preview of its bold and innovative new range.

Taking place at the NEC, Birmingham, from 28-30 April 2026, The Health & Safety Event is the UK’s largest showcase of technology, services and products to improve workplace safety standards.

Located at Stand Number 2/F1, Bobcat Safety Footwear will have a full team on hand throughout the three-day event to provide visitors with an exclusive first look at the brand new range, along with hands-on demonstrations, product insights and expert advice.

Developed under license from Doosan Bobcat, Inc (Bobcat), the Bobcat Safety Footwear collection channels the bold innovation and trusted legacy of Bobcat – a global leader in compact construction equipment – into a fresh offering for the ‘underserved middle’ segment of the safety footwear market.

Designed to deliver on style and performance, the range prioritises exceptional comfort.  Unlike conventional foam or gel insoles that merely cushion impact, each design features advanced energy-returning Leaf-Spring Technology that actively disperses pressure across the foot with every step. Independent testing by the Shoe and Allied Trades Research Association (SATRA) has shown that technology improves impact shock absorption by up to 46%, delivering industry-leading protection and outperforming competing insoles by as much as 30%.The result is reduced fatigue, improved posture, and all-day comfort – a game-changer for busy workers who spend long hours on their feet.

“We are thrilled to be attending this year’s Health & Safety Event to showcase our full range of Bobcat Safety Footwear,” says Peter Lawson, Brand Manager at Bobcat Safety Footwear. “Comfort is the number one driver in safety footwear purchases – 70 percent of customers say it is their top priority. Tradespeople often spend long hours standing on hard surfaces, increasing the risk of plantar fasciitis and severe heel pain. That’s why we have incorporated Spring-Leaf Technology which stops pain before it starts. This isn’t just another boot – it’s a solution customers can’t get anywhere else.”

The Bobcat Safety Footwear range has been carefully structured around five engineered outsole series – Delta, Summit, Forge, Bastion, and Keystone – each named after iconic American industrial locations and designed for specific working environments. Whether it’s ladder grip, indoor agility, outdoor durability, or heat resistance, the collection provides a purpose-built solution for every trade.

Featuring over 13 distinct styles and spanning 27 SKUs with safety ratings from S3S to S7L, the range also includes purpose-built women’s styles, designed on bespoke lasts to ensure proper fit and support, rather than simply scaled-down versions of men’s boots.

Combined with 65+ years of Bobcat DNA, the result is a powerful offering that delivers performance, comfort and style at an accessible level.

 “The safety footwear market has shifted. The traditional thinking – that customers either buy the cheapest boots they can find or stick to premium heritage brands – is no longer accurate. We now see a fast-growing “underserved middle” market of professionals who want performance, comfort and style, but at a realistic price point. That’s where Bobcat Safety Footwear sits, offering exceptional value and advanced tech at an accessible level,” adds Peter.

 “We see this as a huge opportunity to tap into a largely overlooked market and our participation in The H&S event 2026 underscores our commitment to expanding our reach and introducing the collection to a broader international audience. We look forward to meeting as many visitors as possible at the event where they will be able to see firsthand the innovation, performance and comfort built into every Bobcat Safety Footwear style.”

The Bobcat Safety Footwear collection is available to order now. Retail partners receive dedicated support, including training, product guidance and marketing materials to ensure partner success.

To enquire about stocking Bobcat Safety Footwear contact Peter Lawson at Overland Shoes: peter.lawson@overlandshoes.co.uk  or 07887554205

For further information please visit www.bobcat-footwear.com

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